Entries by Support Team

What’s the Difference Between Adwords & Adwords Express?

If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two.Both versions allow you to reach potential customers on Google, market on mobile devices and the ability to target […]

What is PPC marketing?

PPC (pay per click), sometimes called cost per click, is a cost-effective method of online advertising where ads are displayed on search engine results pages. PPC ads stand out from the organic search results and get noticed by the people searching for products and services like yours. How does PPC pricing work? When you use […]

What is Dynamic Keyword Insertion?

Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad copy. I’m going to illustrate what I believe to be the fundamental features and benefits of using DKI. We’ll start with the basics and I’ll provide a checklist that can help determine whether or not the […]

What is CPM & How Does CPM Bidding Work?

What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you visibility within the constraints of […]

What is CPC & How Does CPC Bidding Work?

What is CPC? CPC stands for “Cost-per-Click”. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click. How Does CPC Bidding Work? With this type of bidding, you will be setting the maximum amount you are willing to pay per click on your ad. […]

What is Click Through Rate (CTR) & How is it Measured?

In Google AdWords, Click Through Rate (CTR) is a measure of how many people click on your ad versus how many people see your ad. CTR is an indicator of how relevant your ads are to the people who are searching for your keywords.Click through rate is measured by dividing the number of clicks on your […]

What is Adwords Quality Score & How Do You Find it?

AdWords Quality Score (as defined by Google AdWords Help resources) is “an estimate of the quality of your ads, keywords, and landing pages.” In other words, it’s “an aggregated estimate of your overall performance in ad auctions.”Personally, this isn’t a very clear definition – especially for those of who are less familiar with AdWords.Google’s other (and […]

What Is A/B Testing & How Is It Used?

A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior. The goal is to determine which version is more effective and […]

What Is A Sitemap & How Is It Used?

A sitemap is a list of the pages on a website accessible by search engine crawlers. A site map allows crawlers to understand the organization of your site and its content, can help visitors navigate a website, and can be beneficial as a planning tool during web design. Site maps are especially important when: A […]

Measuring Keyword Performance

First and foremost – before measuring keyword performance, you need to check if you are even showing up for your top keywords. Your top keywords will be a critical aspect of your site’s performance. It is extremely important that you are correctly doing SEO to ensure that your site can do as well as possible. […]