What is organic SEO vs. PPC search results?

SEO and PPC both deliver the same ultimate result: higher visibility in Google searches. But they require a different skillset and approach.

SEO involves a complicated long-term strategy that includes content marketing and link building, while PPC employs daily bidding and more data analysis.Search engine optimization is competitive and can take a long time to pay off, but the results make it well worth the effort. In comparison to PPC, SEO provides a few unique benefits:

  • The traffic is free (although achieving rankings generally isn’t)
  • It lasts longer
  • Organic results get more clicks

While SEO should be treated as an essential part of any online marketing strategy, PPC is often just as important to gaining visibility and traffic.

  • You achieve faster visibility
  • You have more targeting options
  • You have more options for how you show up

SEO and PPC are two valuable tactics that will both go further when your teams make a point of working together. By developing a shared strategy and sharing research and analytics, you’ll get better all-around results from search marketing.

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