In short, white hat SEO or Search Engine Optimization is the ‘good’ and legitmate SEO as opposed to Black Hat SEO or using questionable techniques.Examples of Good, ethical and proven White Hat Search Engine Optimization techniques are:
- Using proper meta-tags on your media
- Having an organized and clear page structure
- Keeping your website clean of spammy links (including in comments)
- in general doing ‘the right thing’ for results that will last and not trying for flash in the pan results
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