Improve visibility and increase your return on investment in AdWords with Ad Extensions, such as Callout or Sitelink extensions. There are two types of ad extensions in AdWords, manual and automated, to see a full list click here. If your ad has a high enough ad rank, which determines your ads’ position on page, then your ad extensions are eligible to show. These are simple ways to increase visibility and encourage customers to click into your website.
Examples of callout extensions include:
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