With Blackstorm Design + Marketing, your home service business doesn’t have to worry about running and managing its social media advertising campaigns, whether on Facebook, Instagram, or LinkedIn. Our team has decades of professional experience in areas of the social media advertising sphere, and are genuinely excited to put that experience to work for your company. Our goal is to help you focus on what makes your brand special and thus we take a strategic approach to social media advertising to offer customized solutions that meet or surpass your needs.
Our social media advertising services begin with a discovery call between your team and ours to help us learn about your business, your goals, and your priorities for a paid social media campaign. During this call, we will discuss our process, answer any concerns you might have, and ensure we have all the information to develop your social media accounts as robustly as possible. It is after this stage, that we assign responsibilities and roles to our team members and offer you an estimated timeline for all the deliverables.
We will begin setting up your social media ad campaigns by creating a targeted strategy based on the information you offer during the discovery phase. Our targeting strategy includes behavioral targeting (where leverage your audience’s past behaviors), demographic targeting (based on your target market’s demographic data), and geotargeting (to help you focus on your local clients and channel targeting.
Next, we will analyze and review your landing pages to determine the ones that are most relevant to your social media ad campaign, ones that will engage your prospects and increase conversions. Our team will then offer expert recommendations on how to update and optimize your page for the best results and advice on whether you should build more landing pages.
Once, we have set up your social media ads, we will help you monitor your progress over time to guarantee constant improvement. We will integrate our reporting tools with your CRM software so that you can easily monitor the progress of your campaign.
Blackstorm Design + Marketing will provide ongoing optimization of your social media advertising strategy to guarantee maximum results. We thank you for being our valued client. If you have any questions about our social media advertising services, kindly reach out to your success manager for assistance today.
We offer a mix of paid and organic social media marketing strategies to generate the best results for our clients. Before we work on any project, we always strive to ensure that the home service business or brands we represent have an exciting point and a unique perspective within their industry. At Blackstorm Design + Marketing, we have tested several internet marketing tactics to engage, target, and convert the target audiences of our customers. Those strategies boil down into a few categories which constitute our primary service offerings including but not restricted to account management, advertising, account growth, and advertising.
The key performance indicators our social media marketing professionals look at are engagement, followers, website conversions, and traffic. All these metrics drive sales in the long run. You will see such metrics increasing monthly, and we will monitor your progress to see how this is working for your home service business.
Unlike other social media marketing agencies, we don’t tie our clients with Percy, long-term contracts. We provide initial contract terms of three months. After your first contract term is complete, your social media account will be serviced on a month-to-month basis. You have a chance to cancel anytime within a one-month digital or written notice. After one month, we will cancel all services and hand over any information we have back to you.
Once you sign up for our social media marketing services, we will assign you a dedicated social media account success manager. This personnel is highly trained in social media marketing and will have a lot of experience working with customers similar to your home service industry. Our success manager will be your main point of contact. All of our social media graphics and copy pass through the rigorous interview process to ensure you get quality work each time.
No, you don’t have to give us the content. However, if you have great content, we will be glad to use it.
Our social media marketing experts can craft unique content that fits your home service business or brand. They have access to design software, stock photography, as well as news sources.
At Blackstorm Design + Marketing, there is no such thing as a one-size-fits-all social media marketing approach. We analyze your business goals, challenges, and opportunities and develop a custom strategy to achieve your business goals.
Let’s face it, the world today has gone social. In fact, more than 30% of all time (and counting) spent on the internet is allocated to social media. If you want to get in front of prospects, social media is a great way to achieve it. Whether you are interested in sponsored content, brand awareness, or a combination of the two strategies, we can help.
The cost of social media marketing varies widely depending on various factors and this explains why we must do an audit of the major platforms your business uses before we can give a quote. It is hard to put an exact number on what your social media marketing budget should be, but there are limitations on specific platforms. For instance, you need to spend at least $10 daily to advertise on Facebook. In social media marketing, you get what you pay for. More ad spending will translate to better results, but a little by little can go a long way. At Blackstorm Design + Marketing, we highly recommend that you begin with a lower budget and test multiple ads to see what works well for your home service brand.
At Blackstorm Design + Marketing, we help our clients create a batch of social media posts and schedule them ahead of time to save them time in the long run. For instance, we use our Facebook Business Manager to schedule all posts released on our Facebook platform and our customer’s pages.
Over the years, we have been offering premium social media marketing services to home service contractors such as roofers or plumbers across the US. This means that we can be a good fit for your business if you are in those industries.
No. At Blackstorm Design + Marketing, we have hired experienced social media marketing professionals who do all their work in-house.
Blackstorm Design + Marketing is a Google certified premier partner which implies we have access to Google team agency support, exclusively beta features, and more. Most of our team members and strategists have Google Adwords and social media advertising certifications.
A quick response: it depends. While Facebook is a good starting point, we want to understand each customer on an individual basis. Since your brand is unique, deciding which platform(s) to invest in depends on several factors such as where your target audience is, what services/products your company offers, and the objectives you wish to achieve.
On most social media platforms, it’s recommended to post at least twice a week, but some social media platforms are an exception. Pinterest and Twitter can be more frequent if your team has the content and time to post. We also help you stay top-of-mind by using Instagram, Facebook, and Snapchat stories.
Besides scheduling tools like a Facebook business manager, our team utilizes Google Docs to edit and write social media posts. We also use photoshop and Adode Spark to size and create images.
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