Once your Google Ads campaign goes live, it might be tempting to head to Google, search for a relevant keyword, and click on your ad.
Well, resist this temptation.
Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a broad scale.
Why?
Google’s ad platform is a rotating auction. Just because you search once and don’t see your ad doesn’t mean it’s not live. Google may just not be serving it at that particular moment.
In its default setting, Google Ads operates on a daily budget and tries to spend evenly throughout the day. If your ad isn’t showing, it may be because someone else clicked on it two minutes ago, and Google is trying to space out your budget rather than depleting it all at once.
Additionally, Google’s algorithms study behavior. Then they adapt.
Google can learn and adjust which paid search ads you see based on your click behavior. So if you’re searching frequently for your ads and never clicking them, Google may interpret that you are not interested – and may serve them up less.
And take note… The last thing you want is to pay for a click that was made by yourself.
