Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This
SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.
VALID LEAD Someone with ‘intent’ to use your services. Anyone that asks questions about your services. Anyone wanting an estimate/inspection. Anyone wanting to schedule an appointment. A missed call from a local number that rings more than 15 seconds or calls more than once. Someone that calls and is told
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