Once your Google Ads campaign goes live, it might be tempting to head to Google, search for a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how
Yes, Google looks at desktop and mobile differently from a user experience standpoint but looks for cohesiveness across both as well. Now that Google has more user behavior data on mobile devices because of Chrome and Android, Google can treat them differently. More users are searching on mobile utilizing voice
Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This
SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.
In Google AdWords, Click Through Rate (CTR) is a measure of how many people click on your ad versus how many people see your ad. CTR is an indicator of how relevant your ads are to the people who are searching for your keywords.Click through rate is measured by dividing the
What is CPC? CPC stands for “Cost-per-Click”. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click. How Does CPC Bidding Work? With this type of bidding, you will be setting the maximum amount you are willing to pay
What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad copy. I’m going to illustrate what I believe to be the fundamental features and benefits of using DKI. We’ll start with the basics and I’ll provide a checklist that can help
PPC (pay per click), sometimes called cost per click, is a cost-effective method of online advertising where ads are displayed on search engine results pages. PPC ads stand out from the organic search results and get noticed by the people searching for products and services like yours. How does PPC
If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two.Both versions allow you to reach potential customers on Google, market on mobile devices
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