Once your Google Ads campaign goes live, it might be tempting to head to Google, search for a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how
Yes, Google looks at desktop and mobile differently from a user experience standpoint but looks for cohesiveness across both as well. Now that Google has more user behavior data on mobile devices because of Chrome and Android, Google can treat them differently. More users are searching on mobile utilizing voice
Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This
SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.
Two buzzwords related to both content optimization and AdWords targeting are “long tail keywords” and “broad keywords.” It’s essential to understand the difference between the two in order to optimize on-page content and AdWords campaigns effectively. In short – long tail keywords generate narrow results, while broad keywords generate broad match results.A long
When you look for something online, a search engine will show you two types of results: paid and organic search results. Organic results—also known as natural results—are the listings that appear because of their actual relevance to the search terms. Paid results (non-organic) are advertisements—site owners have paid to display their
First and foremost – before measuring keyword performance, you need to check if you are even showing up for your top keywords. Your top keywords will be a critical aspect of your site’s performance. It is extremely important that you are correctly doing SEO to ensure that your site can
A sitemap is a list of the pages on a website accessible by search engine crawlers. A site map allows crawlers to understand the organization of your site and its content, can help visitors navigate a website, and can be beneficial as a planning tool during web design. Site maps
A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior. The goal is to determine which
AdWords Quality Score (as defined by Google AdWords Help resources) is “an estimate of the quality of your ads, keywords, and landing pages.” In other words, it’s “an aggregated estimate of your overall performance in ad auctions.”Personally, this isn’t a very clear definition – especially for those of who are less