Once your Google Ads campaign goes live, it might be tempting to head to Google, search for a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how
Yes, Google looks at desktop and mobile differently from a user experience standpoint but looks for cohesiveness across both as well. Now that Google has more user behavior data on mobile devices because of Chrome and Android, Google can treat them differently. More users are searching on mobile utilizing voice
Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This
SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad copy. I’m going to illustrate what I believe to be the fundamental features and benefits of using DKI. We’ll start with the basics and I’ll provide a checklist that can help
PPC (pay per click), sometimes called cost per click, is a cost-effective method of online advertising where ads are displayed on search engine results pages. PPC ads stand out from the organic search results and get noticed by the people searching for products and services like yours. How does PPC
If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two.Both versions allow you to reach potential customers on Google, market on mobile devices
Two buzzwords related to both content optimization and AdWords targeting are “long tail keywords” and “broad keywords.” It’s essential to understand the difference between the two in order to optimize on-page content and AdWords campaigns effectively. In short – long tail keywords generate narrow results, while broad keywords generate broad match results.A long
When you look for something online, a search engine will show you two types of results: paid and organic search results. Organic results—also known as natural results—are the listings that appear because of their actual relevance to the search terms. Paid results (non-organic) are advertisements—site owners have paid to display their
First and foremost – before measuring keyword performance, you need to check if you are even showing up for your top keywords. Your top keywords will be a critical aspect of your site’s performance. It is extremely important that you are correctly doing SEO to ensure that your site can
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