Once your Google Ads campaign goes live, it might be tempting to head to Google, search for a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how
Yes, Google looks at desktop and mobile differently from a user experience standpoint but looks for cohesiveness across both as well. Now that Google has more user behavior data on mobile devices because of Chrome and Android, Google can treat them differently. More users are searching on mobile utilizing voice
Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This
SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.
First and foremost – before measuring keyword performance, you need to check if you are even showing up for your top keywords. Your top keywords will be a critical aspect of your site’s performance. It is extremely important that you are correctly doing SEO to ensure that your site can
A sitemap is a list of the pages on a website accessible by search engine crawlers. A site map allows crawlers to understand the organization of your site and its content, can help visitors navigate a website, and can be beneficial as a planning tool during web design. Site maps
A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior. The goal is to determine which
AdWords Quality Score (as defined by Google AdWords Help resources) is “an estimate of the quality of your ads, keywords, and landing pages.” In other words, it’s “an aggregated estimate of your overall performance in ad auctions.”Personally, this isn’t a very clear definition – especially for those of who are less
In Google AdWords, Click Through Rate (CTR) is a measure of how many people click on your ad versus how many people see your ad. CTR is an indicator of how relevant your ads are to the people who are searching for your keywords.Click through rate is measured by dividing the
What is CPC? CPC stands for “Cost-per-Click”. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click. How Does CPC Bidding Work? With this type of bidding, you will be setting the maximum amount you are willing to pay
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