The time it takes for a page to start ranking or increase in rankings depends on the various ranking factors and Google’s ability to process the changes in a timely manner.
Businesses, especially small businesses, should be wary of anyone who approaches them with guarantees or promises to get their site ranking in X number of days, weeks, etc.
Typically when a site or page is new to search, the page will start ranking at a lower position and will work it’s way up as it is optimized for search. The more SEO best practices employed, the easier it is for Googlebot to crawl, index and rank your site and web pages for relevant searches.
Google typically takes 30 to 60 days to crawl and assess web content (assuming everything is set up properly). Anytime a web page or site goes through changes, Google needs time to process the changes.
The first page of search results is the most competitive and changes most frequently based on Google’s algorithm updates, user insights, and the competitive landscape.
CAUTION: Businesses, especially small businesses, should be wary of anyone who approaches them with guarantees or promises to get their site ranking in X number of days, weeks, etc. Google determines changes in rankings and only over time and the implementation of SEO best practices will Google start to rank your site. Building site authority, backlinks, and other key ranking drivers are only accomplished over time with a thorough approach.
There are no SEO “hacks” that can guarantee your site or page will rank. If someone is making promises, be cautious of their approach and tactics, as you run the risk of getting removed from search or flagged by Google for spam tactics. Some companies and consultants use these scare tactics to exploit businesses’ lack of understanding of SEO.