Keyword rankings refer to your web page’s position within search results for a particular keyword search query. When a user searches for the particular keyword, your ranking URL would be the web page that is listed for that keyword search. One web page can rank for several relevant search keywords and phrases.
Search results vary based on what Google has deemed relevant for that particular search keyword or phrase. In most cases, you will typically see paid search ads in the header and sometimes in the footer of results. If you are performing a local search, you will see Google Maps listings directly below paid ad listings.
Google Maps results are populated by Google Maps listings managed by Google My Business. Your Google Maps ranking is different than your organic web page ranking and is managed and optimized separately.
Organic listings begin with the web page listings that are neither ads or Google Maps. For any Google search performed on desktop or mobile devices, there will always be 10 web listings on each page of search results.
Page 1: Rankings 1-10
Page 2: Rankings 11-20
Page 3: Rankings 21-30
Each web listing that is not paid, we consider an organic search “ranking position.” So, for example, if you are the third web page listed on the first page, your ranking for that search term is position 3 on the first page.