Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results.
We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business?
Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a business listing on Google, not unlike listings on online business directories such as Yelp. It’s also a core element of local SEO.
The key difference between Google My Business profiles and other directories is that your Google business listing can be incredibly detailed, and information from it can be output by Google into a variety of very important places with high online visibility, including:
Google Knowledge Graph
The box containing business information that appears in the top-right hand corner of Google search results on desktop, and near the top on mobile, when someone performs a branded search for your business (i.e. when they search your business name).
Google Local Pack
The three Google listings that appear beneath the map when someone searches for businesses in or around a particular location (e.g. ‘plumbers San Francisco’).
The app used to get directions and discover businesses and locations, available on pretty much all devices, mobile or desktop.