A sitemap is a list of the pages on a website accessible by search engine crawlers. A site map allows crawlers to understand the organization of your site and its content, can help visitors navigate a website, and can be beneficial as a planning tool during web design. Site maps are especially important when:
- A site is large
- A site has archived content that may not naturally reference each other
- A site has limited external links
- A site is new
- A site uses an abundance of rich media content
Two types of popular sitemaps are:
- HTML sitemaps: designed for visitors or users and search engine bots to help them find pages on a site
- XML sitemaps: designed specifically for search engine crawlers to identify pages, see how they’re related to each other and how often they’re updated
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