An SEO site audit measures the health of a website from a technical standpoint.
What does an SEO audit include?
- SEO Health Score – A score from 1-100 that indicates your website’s SEO Health. A healthy website is in the range of an “80.”
- SEO Errors, Warnings, and Suggestions – An SEO Audit breaks down your website’s On-Page SEO health into three categories: Errors (these are affecting your rankings), Warnings (these could become an issue if not addressed), and Suggestions (these could help improve, but are not hurting your rankings). These issues include identifying 4xx errors, duplicate content, missing meta descriptions and page s, along with broken links. It also includes a review of HTTPS implementation, correct usage of the hreflang attribute, crawlability, and indexability.
- Backlink Analysis and Toxicity Report – This report finds all websites that link to yours. Here we can identify any websites that Google views as being “Toxic” and could be hurting your SEO.
- Organic Traffic Report – This report breaks down what keywords are driving traffic, and which pages your organic traffic is going to.
- Competitor Keyword Gap & Traffic Snapshot – a great report that breaks down the traffic for your competitors.
Why is an SEO audit important?The SEO site audit is an important step in your SEO campaign because it uncovers technical issues that need to be corrected in order to maximize organic rankings. Every SEO campaign should include a comprehensive technical audit.What tool do you recommend?The primary tool we use for site auditing is SEMRush. The SEMrush site audit is a powerful website crawler that provides advanced features with an easy-to-use interface. As an agency, we have been consistently pleased with SEMRush’s ability to support this process. By capitalizing on SEO opportunities uncovered in an SEO site audit, we better position our clients to improve organic rankings across the board. Contact Kuno Creative for an SEO audit today!