Just like traffic on a highway refers to the number of cars traveling down the road, web traffic is the number of web users who travel to any given website. Each person who logs on to a website is recorded as a visit or session, with a starting and ending point, thanks to behind-the-scenes communications between a user’s device and the website itself.

Web traffic is specific to each page of your website as well, so whether you have a one-page site or a 50-page site, each of those page’s traffic is configured independently of all other pages.

For example, Alice decides to log on to her hair salon’s website in an attempt to schedule an upcoming appointment. Not only is Alice considered part of the web traffic on the homepage, but also on the scheduling page that she accesses after clicking on the appropriate page link. For the website owner, Alice’s actions – along with all the other web traffic – can be compiled into a report to show how much web traffic the site is receiving. This makes it easy to see how many people are (or aren’t) visiting so you know how popular your website is.

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