Implementing SEO best practices will increase the amount of relevant traffic to your website, build consumer trust and, ultimately, generate more leads without having to pay for advertising.
Increase relevant traffic: Implementing an effective SEO strategy will send more internet users to your website who are actively searching for your products and services. By improving the rankings of your core service keywords, and earning a first-page position, your brand will be able to connect with potential customers who might not have ever found your company had you not engaged SEO best practices.Build consumer trust: Improved organic rankings will build trust and credibility for a brand by being positioned as a trusted resource of Google. When your website or brand ranks on the first page for a keyword query, that represents Google telling users your site is relevant and applicable to what they’re looking for. This recommendation of sorts from Google or a search engine is a critical step in your buyer cycle.Generate leads without advertising: Investing in a quantifiable, long-term SEO strategy can position your brand to generate quality leads without having to advertise. These organic leads that result from improved keyword rankings will ultimately become key indicators to the success of your SEO campaign and can be measured through tools like Google Analytics and HubSpot and others.
