Category: SEO

How often does Google update its search algorithm?

Have you ever wondered how often Google changes its algorithm? In short -Daily. Google updates the algorithm somewhere close to 600 times a year. Most are small and inconsequential. Google receives over 5 billion searches every day. Out of this, a good portion of the searches have never been seen

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What does a typical SEO growth journey look like?

The Beginning (0-6 months): The first 6 months of any SEO effort are almost always exclusively dedicated to fixing mistakes, fine-tuning, and closing the gap between what your website has in place and current SEO best practices. Once completed, these efforts can have ongoing and compounding benefits for years to

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Why Your Search Engine Rankings Might Fluctuate

Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. SEARCH ENGINE RANKING FLUCTUATIONS ARE QUITE COMMON. In fact, it would be rare to

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What is Google My Business (or GMB)?

Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results. We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business?

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How long does it take for a web page to rank?

The time it takes for a page to start ranking or increase in rankings depends on the various ranking factors and Google’s ability to process the changes in a timely manner. Businesses, especially small businesses, should be wary of anyone who approaches them with guarantees or promises to get their

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Why do rankings change?

Rankings will fluctuate for a number of reasons including: Search semantics/machine learning – What is the user really searching for here or expecting to see? Site/page changes (for better or worse) Competitor site changes (for better or worse) New sites and pages Seasonality Algorithm updates Search volume fluctuations User behavior

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Are rankings different on desktop vs. mobile?

Yes, Google looks at desktop and mobile differently from a user experience standpoint but looks for cohesiveness across both as well. Now that Google has more user behavior data on mobile devices because of Chrome and Android, Google can treat them differently. More users are searching on mobile utilizing voice

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How are SEO keyword rankings determined?

Google sends a spider/robot to crawl your site to learn about your content, which tells them: What you’re about How popular you are What searches you’re relevant to Google gets to know your site via crawlers that crawl your site frequently (usually daily or weekly, depending on numerous factors). This

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What are ‘SERPs’?

SERPs is an acronym used in the SEO industry that stands for Search Engine Results Page. You may hear statements like “this is where your site is ranking in SERPs,” simply meaning that this is where your web page is ranking within search results.

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